As the award winning show comes to a close, author, producer and consultant to the TV series Mad Men, joins the Steven Maggi Show and talks about what does, and doesn’t work in the world of advertising. Josh talks about “how does persuasion work?” and the 4 different types of ads. Learn more about the book Seducing Strangers: The Little Black Book of Advertising Secrets and how these techniques are woven into Mad Men!